Why do websites need an SSL certificate?
A website needs an SSL certificate in order to keep user data secure, verify ownership of the website, prevent attackers from creating a fake version of the site, and gain user trust.
Encryption: SSL/TLS encryption is possible because of the public-private key pairing that SSL certificates facilitate. Clients (such as web browsers) get the public key necessary to open a TLS connection from a server's SSL certificate.
Authentication: SSL certificates verify that a client is talking to the correct server that actually owns the domain. This helps prevent domain spoofing and other kinds of attacks.
HTTPS: Most crucially for businesses, an SSL certificate is necessary for an HTTPS web address. HTTPS is the secure form of HTTP, and HTTPS websites are websites that have their traffic encrypted by SSL/TLS.
In addition to securing user data in transit, HTTPS makes sites more trustworthy from a user's perspective. Many users won't notice the difference between an http:// and an https:// web address, but most browsers tag HTTP sites as "not secure" in noticeable ways, attempting to provide incentive for switching to HTTPS and increasing security.
